From Google Official Site : https://support.google.com/googleplay/android-developer/answer/6048248?hl=en
The advertising ID is a unique, user-resettable ID for advertising, provided by Google Play services. It gives users better controls and provides developers with a simple, standard system to continue to monetize their apps. It enables users to reset their identifier or opt out of personalized ads (formerly known as interest-based ads) within Google Play apps.
What is the need of Advertising ID
as of August 1st, 2014 Google has required all new app releases to utilize the Android Advertising Identifier.
Many Ad providers likeFacebook Aidience Netwrok require this advertising id to enter in order to ad a Testing Device.
How to find Advertising ID of Your Android Phone/Tablet
Step 1 : Open Settings
Step 2 : Click on Google/ Google Settings
You will see a list of options there
Step 3: Select "Ads"
Step 4 : At the bottom you will see Your Advertising ID which is a combination numbers, charatcters and hyphen(-).
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